SXC x NATALIE WONG “AJ4: THE PURPLE SHALL GOVERN” COLLABORATION

We first featured Natalie Wong last year ahead of Powerplay Griffin Sessions, for her “100 Paper Sneakers” Project. She left our shores shortly after, feeling inspired. Her latest is a collaborative effort with Sneaker Exchange and this is what she had to say:

“The day after SXC confirmed the collaboration, I went to a Shepard Fairey exhibition in Hong Kong. During a conversation with his OBEY team, they told me that Fairey had created a giant mural of Nelson Mandela in Johannesburg back in 2014. When I arrived in Johannesburg, the SXC team took us to Braamfontein and I spotted the giant Mandela mural. Underneath Mandela’s image were the words ‘The Purple Shall Govern’ and it was only after seeing that mural did I learn about the Purple Rain Protest.”

The AJ4 gets a colour treatment based on the colours of the South African flag with particular significance given to the purple jumpman.

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