RUN THE STREETS IN PUMA’S TSUGI SHINSEI

Puma is hitting the streets with a brand new silhouette, the TSUGI, and it really feels like the future.

‘TSUGI’ translates as ‘NEXT’ in Japanese, and the lifestyle sneaker is inspired by Japanese design, fusing modernity, technology and traditions to bring a new wave of aesthetic to progressive streetwear.

First to drop in the range is the TSUGI SHINSEI. ‘SHINSEI’ is Japanese for ‘REBORN’, and the sneaker takes this progressive philosophy a step further, featuring a unique lacing concept for a progressive look and extra comfortable fit.

Drops 21 April 2017 at Puma Select and Anatomy.

Be first to comment