G-Star RAW x Okmalumkoolkat

Okmalumkoolkat is at it again, collaborating with denim industry leader G-Star RAW, releasing a new video documenting his experience at various music festivals over the summer of 2014.

“’The short doccie was inspired by the need to inspire… I want to walk into the future”
– Simiso Zwane, a.k.a Okmalumkoolkat

Created and directed by renowned South African creative director and photographer Paul Ward in collaboration with Adriaan Louw, the video follows Zwane as he performs at Rocking the Daisies Festival in Cape Town, and journeys to Amsterdam for fresh music festival Applesap, as part of his European tour.

Subsequent to his performance last May at the RAW night event in Johannesburg, and timed with the release of his “Holy Oxygen” album, the trip highlights the parallels between the philosophies of Okmalumkoolkat and G-Star. Both innovators in their fields, Okmalumkoolkat constantly pushes the boundaries of his music, where G-Star makes the same progress within the world of jeans.


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