The broader mzansi might not know much about these two brands but they sure have got their name out on the streets of Cape Town. Managing to combine a fresh take on current staples they have joined forces for this lookbook and put their name out there for the world to take note.

Est. Yesterday x Youth 95 present “Established Youth”

Established Youth is the brainchild between two fairly young brands –
Established Yesterday and Youth 95. It is a name which stems from the two brands and also stands for the new generation of young creatives making waves across the country. The collaboration sees two brands merge for a limited edition run which includes tees, pants, hoodies and a fisherman’s jacket. Drawing inspiration from the city’s fishing culture, their success and street culture, this collaboration is a must have for any local streetwear lover.


Model: James Savage

Illustrator: Luke Paulsen

Photographer: Reagan Paulsen
Stylists: Seraaj Semaar , Keenan Hagins and Reagan Paulsen

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