In July this year I was in a meeting with David from BWGH, and he showed us a few sketches and renders of a rather amazing collaboration he was doing for a brand you might know, called PUMA. The excitement and potential was hard to hide. Now that the first images of the r698 have been launched it’s easy to see why. He killed it, this is definitely one of those shoes you need in any sneakerheads collection. David creative directed the film above and if it doesn’t get you hyped for Bluefield, you might as well go back to sleep.