To help countdown the days before the nation-wide release of the latest and most revolutionary Air Jordan, the XX8, on February 16th, the Jordan Brand is taking each day to celebrate an Air Jordan from it storied linage, noting the highlights and achievements embodied in each. But this isn’t just some one-sided affair, the Jumpman team is also asking Air Jordan fans from around the globe to not only wear their Jordans everyday of the countdown, but to post a picture of them in action on Instagram using the hashtags #AJ1 and #XX8DAYSOFFLIGHT, where they will be showcased alongside others from the model’s legions of fans. Called the Jordan XX8 Days of Flight campaign (#XX8DaysOfFlight), the Jordan Brand will also slowly reveal additional looks at their limited edition Black and Neon Green Air Jordan Collection, with each day bringing forth a reworked model from the shoe’s evolutionary path. We know there is a lot going on, so make sure to stay tuned to Twitter, Instagram, and the Campaign’s main site because the next 28 days are sure to be full of heat.
Follow me on Instagram as I rock this: @hakesy_vet_ket